Stella & Chewy’s, a manufacturer of freeze-dried and frozen dinners and treats for dogs and cats, has donated more than US$25,000 worth of product to the victims of hurricane Sandy in the northeastern US.
Stella & Chewy’s, along with two local organizations, Bideawee and The Mayors Alliance of NYC, teamed up to provide 150 cases of dog and cat food to be distributed to those in need.
"This storm has caused a lot of distress in our community and taken so much away from so many. We wanted to do our part to help by providing nutritious meals for pets in this difficult time. Our thoughts go out to those impacted by this devastating storm,” said Marie Moody, founder and president of Stella & Chewy's.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.