Ellen DeGeneres’ petfood brand Halo, Freekibble.com and retailer Pet Supplies Plus recently donated 40,000 pounds of petfood to charities through its Holiday Kibble Drop. The Holiday Kibble Drop, a 14-stop tour across the US, donated 500,000 meals to animal shelters and rescues.
The 40,000 pounds of petfood was provided to eight shelters in the Michigan, USA, area, including: Michigan Humane Society, Michigan Animal Adoption Network, Animal Rescue Fund, Homeward Bound Rescue League, Last Chance Rescue, Hopeful Heart Rescue and Guardian for Animals.
New shelter data casts doubt on whether the pet population and pet ownership are truly growing.
While the pandemic caused unprecedented suffering worldwide in 2020, the disruptions to dogs, cats and other pets adoption numbers may normalize in 2021.