Petfood company Sheba has launched a new online campaign to encourage pet owners in Singapore to purchase its premium wet cat food brand.
The petfood company appointed BBDO Proximity Singapore to create a social media campaign that focused on developing an online community of cat owners who can endorse and raise awareness about Sheba's products.
As a part of the social media strategy, BBDO Proximity Singapore created a Facebook application, called Sheba Catwalk, which features an online cat show for cats. Pet owners are also invited to create a Facebook brand page for their cat to post photos and comments. Pet owners can also request petfood samples on the Facebook page and post their reviews.
By Lindsay Beaton
As work continues on creating a new nutrition label that focuses on simplifying information for consumers, challenges remain.
By Tang Yu