WellPet LLCrecently premiered its Wellness natural petfood brand's first TV commercial in more than two years, on cable networks in the US.

The 30- and 15-second commercial spots feature a lively, healthy Border Collie, named Wellsy, which the company says represents the vibrancy a pet can achieve on a natural petfood diet. Wellsy is shown next to Stuffy, a lookalike dog on a big-brand diet.

The launch of the TV advertisements will be supported by a digital banner and video advertising. The commercials air on the Hallmark Channel, Lifetime, TLC and TNT.