Wellness natural petfood brand launches TV ad campaign

WellPet LLC recently premiered its Wellness natural petfood brand's first TV commercial in more than two years, on cable networks in the US. The 30- and 15-second commercial spots feature a lively, healthy Border Collie, named Wellsy, which the company says represents the vibrancy a pet can achieve on a natural petfood diet.

January 28, 2013

Wellness debuted a new ad campaign to highlight the benefits of a natural petfood diet.

WellPet LLCrecently premiered its Wellness natural petfood brand's first TV commercial in more than two years, on cable networks in the US.

The 30- and 15-second commercial spots feature a lively, healthy Border Collie, named Wellsy, which the company says represents the vibrancy a pet can achieve on a natural petfood diet. Wellsy is shown next to Stuffy, a lookalike dog on a big-brand diet.

The launch of the TV advertisements will be supported by a digital banner and video advertising. The commercials air on the Hallmark Channel, Lifetime, TLC and TNT.

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