The US petfood manufacturing industry is comprised of nearly 200 companies with a combined annual global revenue of about US$47 billion, according to the Pet Food Manufacturing report from Research and Markets.
Eight of the largest petfood companies account for about 85 percent of sales, the report says. Major companies include NestlÃ© Purina PetCare Company; Procter & Gamble's Iams; Colgate-Palmolive's Science Diet and Prescription Diet brands; Mars' Pedigree and Whiskas brands; and Del Monte's 9Lives, Gravy Train, Milk-Bone and Meow Mix brands. These large companies have advantages of scale in manufacturing, marketing and distribution, while small companies can compete effectively by offering specialized products or serving a local market, the report says.
The report also identifies dry and canned dog and cat food as the industry's major products. Dry dog food accounts for about 45 percent of industry revenue and canned cat food accounts for about 25 percent of the market.
The full report can be purchased online .
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.