The campaign introduces the cat food brand to the US marketplace, featuring Longoria in TV, print and digital advertising; in-store and consumer promotions; public relations; and social media channels.
Along with the launch of the "Feed your passion" campaign, the cat food brand is launching a contest, in which cat owners can enter to be one of three winners of up to US$5,000. Cat owners should enter online by sharing a picture of their cat and a caption that shares how they would celebrate their ultimate passion in a big way.
“I am excited to partner with Sheba for the launch of the ‘feed your passion’ campaign and help celebrate the many passions of cat lovers,” said Eva Longoria. “My fans know that I am passionate about things like acting, charitable giving, cooking and dancing, but taking part in this campaign has helped me showcase my passion for pets â€“ especially cats.”
While cat trends continue, the pandemic has added to overall slow-growth treatment of the cat food market.
Premiumization and humanization, as well as automation, fueled continued operation growth in spite of the COVID-19 pandemic.