Packaging sustainability is viewed as a high priority for 65 percent of decision makers at Fortune 500 consumer product companies, according to an independent research study commissioned by the Steel Market Development Institute. As a result, the Institute is launching a national education campaign about steel packaging.
The survey, conducted by MindClick in January and February, found that a challenge for consumer products firms is the lack of meaningful information available to evaluate and compare sustainability performance of competitive packaging materials. Packaging executives’ key considerations for determining sustainability include recycling and the energy required to transport, store, use and dispose of the packaging. Secondary considerations include the greater societal, environmental and community impacts related to the materials themselves.
"Through the outreach effort, SMDI's Steel Packaging Council will highlight steel's role in meeting the sustainability needs of the packaging industry, while communicating the broader benefits of steel packaging," said Lawrence Kavanagh, president, SMDI. "With its recycling, reusability and package integrity, steel is clearly the preferred material for the packaging industry, and this campaign will further increase the industry's awareness of these great benefits."
The steel packaging recycling campaign will continue through 2013 with online education sessions for professionals, industry-wide surveys about steel packaging, and viral videos that share the positive economic, environmental and social benefits from the use of steel in consumer packaging.