Petfood Forum's successful donor campaign raised a total of US$2,000 on behalf of Canine Helpers Allow More Possibilities (CHAMP).
CHAMP Assistance Dogs Inc. is a nonprofit organization that helps increase the independence of people with disabilities by partnering them â€“ free of charge â€“ with specially trained service dogs. Many have benefited from this service, including the 2013 Petfood Forum opening keynote speaker and paralympian, Kerri Morgan .
As part of this new partnership, Petfood Forum asked its 2013 attendees and exhibitors to donate to CHAMP. The money raised will be used for training and certification of therapy dog teams, funding of the Ability Awareness Program for schools and civic groups and funding of another program that works with dogs from the rescue community.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.