Mars Veterinary develops at-home dog breed identification kit

Mars Veterinary, which specializes in pet care and canine genetic breed identification, has developed a 3-in-1 do-it-yourself dog DNA test that allows owners to identify the breeds that make up their mixed-breed dog. The Wisdom Panel 2.0 from Mars Veterinary tests for more than 200 dog breeds and varieties, including all American Kennel Club registered breeds.

May 6, 2013

Mars Veterinary, which specializes in pet care and canine genetic breed identification, has developed a 3-in-1 do-it-yourself dog DNA test that allows owners to identify the breeds that make up their mixed-breed dog.

The Wisdom Panel 2.0 from Mars Veterinary tests for more than 200 dog breeds and varieties, including all American Kennel Club registered breeds. Pet owners can use a cheek swab to collect DNA and mail back the sample in a pre-paid package. The test results help answer questions about their dog's appearance, behaviors, wellness needs and more.

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What happens if (when) AI autonomously markets your pet food?

American Packaging's Story City, Iowa, Center of Excellence will undergo a major expansion beginning in October 2025 to add pouching capacity and equipment, with completion expected by September 2026.

American Packaging expands pouching capacity

Pet Food Packaging

American Packaging expands pouching capacity

American Packaging Corporation

Flexible packaging manufacturer invests in new pouching equipment at the Center of Excellence in Story City, Iowa, U.S., targeting completion by September 2026.

American Packaging's Story City, Iowa, Center of Excellence will undergo a major expansion beginning in October 2025 to add pouching capacity and equipment, with completion expected by September 2026.

Brand Insights

Pet Food Manufacturer Thinks Outside the Box with EDL’s Double Tight Wrap Machine

EDL, as Massman Company

EDL Double Tight Wrap shrink wrapping machines use two perpendicular bands of LDPE film to tightly unitize and totally enclose a product or collation.

Pet Food Manufacturer Thinks Outside the Box with EDL’s Double Tight Wrap Machine

Pet Fair Asia 2025 grows to record 2,600+ exhibitors

Asia's largest pet trade show will feature 310,000 square meters of exhibition space in Shanghai this August, with notable growth in supply chain and small pet categories.

GEA opens US food technology center to boost alternative protein scale-up

GEA Food Solutions

Manufacturer invests in pilot-scale fermentation and cell cultivation technology for next-generation food ingredients.

State-of-the-art bioreactor systems inside GEA's Janesville, Wisconsin, technology center are designed to bridge the gap between innovation and commercial production.

Petfood Forum News

Women in Petfood Leadership announces Mentor Mingle at SuperZoo 2025

Speed dating-style networking event pairs emerging leaders with experienced professionals for rotating mentorship conversations designed to accelerate career growth.

Women in Petfood Leadership's Mentor Mingle will bring together emerging and experienced leaders for fast-paced networking conversations next month at SuperZoo 2025 in Las Vegas.

Pet Food Market

Pet food prices drop as overall 'petflation' slows to 2.1% in June

Pet food prices actually fell 0.3% compared to last year while overall pet inflation cooled to 2.1%, providing some relief to pet owners who have been squeezed by years of rising costs.

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Stolen dog food and treats worth $600K recovered in Illinois

Task force discovers massive cache of pet food at liquidation store following semitrailer theft investigation.

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Oh Norman! secures $2M funding round, Mars Petcare among investors

The Kaley Cuoco-backed supplement company exceeded its initial funding target by 39% as it expands product distribution through Chewy partnership.

Oh Norman! co-founders Katie Hunt, CEO, and Kaley Cuoco, president, announce $2 million in fundraising.

Pet Food Marketing and Branding

Blue Buffalo taps Taylor Lautner for Wilderness summer campaign

Blue Buffalo Co.

The actor will help promote the company's high-protein Wilderness dog food line through a summer adventure content series and consumer sweepstakes.

During the campaign, Lautner will capture how he prepares for summer adventures with his family, including fueling his dogs Remi and Lily.

Pet Food Safety

FDA issues warning letter to Answers Pet Food after finding Salmonella, Listeria

U.S. raw pet food manufacturer faces serious violations following inspection that revealed pathogen contamination across multiple product lots.

Answers Pet Food

Market Trends and Reports

4 CPG giants dominate pet food market share across price points

Four massive companies outperform across all price points in the pet food market. Mars PetCare and Nestle Purina stand furthest above the competition in market share.

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Pet Advocacy Network names Sandy Moore CEO

Former Segrest Inc. president brings 30 years of pet industry experience to advocacy role.

Pet Advocacy Network

Pet Food Packaging

ProAmpac reports progress on circular packaging initiatives, carbon reduction goals

Flexible packaging manufacturer marks a decade of sustainability efforts in its latest report.

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