On June 8, Iams petfood brand will host a concert for dogs in Canada in celebration of the launch of Iams SO GOOD! dog food. The Iams So GOOD! Doggie Jam will bring together nearly 5,000 dogs and their owners to celebrate the love between people and pets.
The Doggie Jam will feature the Toronto Concert Orchestra and Chorus playing classical dog-inspired music. The event will also offer attendees a free product coupon sample, redeemable for a bag of new Iams SO GOOD! petfood.
For more details about the event and to purchase tickets, visit the Ticketmaster website.
While cat trends continue, the pandemic has added to overall slow-growth treatment of the cat food market.
Premiumization and humanization, as well as automation, fueled continued operation growth in spite of the COVID-19 pandemic.