On June 8, Iams petfood brand will host a concert for dogs in Canada in celebration of the launch of Iams SO GOOD! dog food. The Iams So GOOD! Doggie Jam will bring together nearly 5,000 dogs and their owners to celebrate the love between people and pets.
The Doggie Jam will feature the Toronto Concert Orchestra and Chorus playing classical dog-inspired music. The event will also offer attendees a free product coupon sample, redeemable for a bag of new Iams SO GOOD! petfood.
For more details about the event and to purchase tickets, visit the Ticketmaster website.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.