Natura Pet Products' Innova brand has launched a new line of Farmhouse Stews. The stews provide pet owners with a way to enhance their dogs meals, serving as a petfood topper, a treat or a complete and balanced meal for dogs.
Each of the four recipes features two animal proteins plus farm-grown fruits and vegetables in a gravy. The food comes in a resealable, recyclable tub, with a transparent window in the package that allows consumers to see the food before purchasing it.
Farmhouse Stews are available in the following recipes:
Turkey & Duck Recipe with Lentils, Apples & Mango (grain free)
Chicken & Salmon Recipe with Sweet Potatoes, Peas & Carrots (grain free)
Chicken & Venison Recipe with Brown Rice, Peas & Papaya
Beef & Bison Recipe with Barley & Bell Peppers
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.