Research and Markets added a new webinar, Pet Products Focus: Emerging Trends to Watch, to its offerings. The webinar looks at emerging pet industry trends, from new pet products for pampering pets to products that address changing health needs.
The webinar identifies parts of the pet products market that are experiencing the fastest sales growth, types of health claims that are most prominent for new cat and dog foods, see examples of petfood product innovation, look at unique health demands and challenges for different dog breeds, and more.
The webinar also looks at claims about "natural" and "organic" petfood, gluten-free petfoods, ingredient sourcing issues and other petfood-related questions.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.