There are 11 million pets in Romania, including 4.1 million dogs and 4 million cats. However, out of the number of dogs, 1.5 million are stray dogs, according to the report citing Euromonitor.
Romanians spend nearly EUR112 million (US$165.4 million) on dog food, while they spend significantly less for cat food at about EUR48 million (US$65.1 million), despite the similar number of dogs and cats as pets.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.