Mars Petcare has expanded its plant in Verden, North Germany. At the start of 2014, the company commissioned a new production line for single-serve pouches at the facility. In the last nine months €17.4 million (US$23.6 million) has been invested in expanding the plant.

With new filling machines, high-bay systems and a new packing line, the plant expects to increase its capacity further in the future. "We are increasing our annual volume to over 50,000 metric tons in the single-serve portion segment," said Manfred Goetjes, production director at Mars Petcare. "That is an increase of 50%. We are thus responding to customers' wishes, as demand for single-serve packs is rising steadily."