Women in the Pet Industry Network (WIPIN), an organization focused on women entrepreneurs in the pet industry, has released its Top Women in the Pet Industry spring 2014 magazine, a 126-page digital resource guide of the top American and Canadian services, products and facilities for pets and pet owners.
The spring 2014 magazine includes profiles on 57 women who are making their mark in the pet industry. It is a collection of easy-to-read stories with photos, revealing how and why each woman achieved success and is making life better for pets, pet parents and industry peers.
“WIPIN is committed to helping its members grow, give and connect,” Shawna Schuh, president of WIPIN, said. “The magazine provides opportunities for those included in it to do all three of those things. It has proven to be a great marketing tool for members, and also provides a delightful way for them to learn more about like-minded women and then connect with them.”
By Lindsay Beaton
As work continues on creating a new nutrition label that focuses on simplifying information for consumers, challenges remain.
By Tang Yu