The Interzoo Summit—the international conference in English—took place for the first time on May 28 just before Interzoo 2014 (held May 29–June 1), and a video of highlights is now available.
During the show, Interzoo promoter Wirtschaftsgemeinschaft Zoologischer Fachbetriebe invited top managers and managing directors from companies trading in pet supplies and companies exhibiting at Interzoo to discuss the current challenges for the international pet supply trade in a customer-orientated omni-channel market. Well-known speakers presented successful concepts for emotional customer loyalty, the development of private labels, and growth models for cooperation with manufacturers and other players in the supply chain.
Participants and speakers also had the opportunity to meet in the evening over dinner with musical accompaniment. The first Interzoo Summit was organized in cooperation with the international magazine Pets International and NürnbergMesse.
A video of the Summit can be seen online for those looking to get a preview of 2016's event, which will take place May 25, a day before Interzoo 2016 on May 26–29.
