Healthy Dogma, a company that produces healthy petfood and treats, has launched a 30-day Kickstarter campaign to introduce a new instant version of its petfood: a dehydrated mix of human-grade chicken, fruits and vegetables sourced in the US.
PetMix chicken dinner only requires the addition of water to provide a homemade meal for dogs, according to the company. Ingredients include chicken, whole egg, apples, carrots, flax, kelp, chicken liver, bananas, blueberries, broccoli, parsley, ginger, celery, lettuce, watercress, spinach, coconut oil and probiotics.
As of January 26, 2015, the campaign had raised US$2,255 of its US$10,000 goal.
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As work continues on creating a new nutrition label that focuses on simplifying information for consumers, challenges remain.
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