Pet Food News

Cloud Star, Tiki brands merge to form Whitebridge Pet Brands

Cloud Star is merging with the Tiki pet brands of Petropics Gourmet Whole Foods to form Whitebridge Pet Brands. The new company will be led by CEO Olivier Amice of Cloud Star.

“Since our inception, our company has pioneered the new gourmet whole-food category,” said Christine Hackett, co-founder of Petropics. “Tiki has seen phenomenal growth thanks to the support of independent pet specialty retailers and distributors. We know that Tiki’s best days are still ahead, and we feel a merger with the Cloud Star team is the best way for the Tiki brands to reach their full potential.”

Whitebridge's portfolio will include Tiki Cat, Tiki Dog, Cloud Star, Buddy Biscuits and Wag More Bark Less. Each brand will keep its own identity, purpose and channel strategy. The founders of Cloud Star and Petropics will continue to advise Whitebridge and will remain shareholders.

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