“Since our inception, our company has pioneered the new gourmet whole-food category,” said Christine Hackett, co-founder of Petropics. “Tiki has seen phenomenal growth thanks to the support of independent pet specialty retailers and distributors. We know that Tiki’s best days are still ahead, and we feel a merger with the Cloud Star team is the best way for the Tiki brands to reach their full potential.”
Whitebridge's portfolio will include Tiki Cat, Tiki Dog, Cloud Star, Buddy Biscuits and Wag More Bark Less. Each brand will keep its own identity, purpose and channel strategy. The founders of Cloud Star and Petropics will continue to advise Whitebridge and will remain shareholders.
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As work continues on creating a new nutrition label that focuses on simplifying information for consumers, challenges remain.
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