Sheba has introduced a cat food product designed to take the mess out of meal time: Sheba Perfect Portions Entrees.
The packaging features two separately sealed servings – one on each side of the package – ensuring a fresh, right-sized meal with no leftovers that need to be stored in the refrigerator.
Sheba Perfect Portions Entrees contain real meat (beef, poultry or seafood) and are formulated without grains, fillers and artificial preservatives or flavors. They are available in eight varieties and are available at mass retailers and pet stores nationwide for a suggested retail price of US$0.79 for a pack of two separately sealed servings.
While cat trends continue, the pandemic has added to overall slow-growth treatment of the cat food market.
Premiumization and humanization, as well as automation, fueled continued operation growth in spite of the COVID-19 pandemic.