Sheba has introduced a cat food product designed to take the mess out of meal time: Sheba Perfect Portions Entrees.
The packaging features two separately sealed servings – one on each side of the package – ensuring a fresh, right-sized meal with no leftovers that need to be stored in the refrigerator.
Sheba Perfect Portions Entrees contain real meat (beef, poultry or seafood) and are formulated without grains, fillers and artificial preservatives or flavors. They are available in eight varieties and are available at mass retailers and pet stores nationwide for a suggested retail price of US$0.79 for a pack of two separately sealed servings.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.