Under this one-year-agreement, InVivo NSA will provide knowledge, assistance and technical support to Jeil Feed. A renewed strategic cooperation allows the Korean feed producer to strengthen its knowledge in animal nutrition with InVivo NSA’s expertise.
The partnership focuses on designing innovating, efficient and sustainable solutions. After two years of collaboration, Jeil feed continues to develop more its knowledge in these areas in order to better address stakes of the future for agriculture. In this context, the company would strengthen the efficiency of its production systems by improving performance.
Driven by these objectives, the Korean leader in animal feed has chosen InVivo NSA to advise them in foreseeing market trends and to help the company in designing innovating, efficient and sustainable solutions. InVivo NSA also will provide zootechnical assistance tailored to meet the specific needs of Jeil feed, notably in pet food sector. This new services contract is characterized by a strong involvement of its international experts to share best practices with Jeil Feed teams. This support should allow Jeil Feed to better answer to the stakes of Korean livestock industry over the coming years.
France-based InVivo Animal Nutrition and Health has a turnover of US$1.6 billion, with a presence in 28 countries, 72 production units and 6,830 employees. InVivo NSA operates in 5 activities: complete feed, premix and services, feed additives and ingredients, analysis laboratories and animal health.
Recognized for its research and development and zootechnical know-how, InVivo NSA benefits from 60 years of expertise in animal nutrition. The company has strengthened its pet food activity with the recent acquisition of the third-largest player in Brazilian petfood market, Total Alimentos.
Jeil Feed, the major South Korean animal feed manufacturer, produces 1.4 million tons of feed per year with a turnover of US$535 million. The company, which recently invested in a pet food plant in Korea, belongs to the Harim Group, the South Korean leading industrial player operating in poultry production.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.