Belgian company Versele Laga has acquired US-based company Goldenfeast, a manufacturer specializing in a range of premium gourmet superfood mixtures, mainly for exotic birds.
The transaction, completed on December 31, 2015, will allow both companies to achieve their own commercial objectives, according to sources. Versele Laga, an international manufacturer of pet food and care products, will gain a better foothold in the United States, increasing distribution of its own products by mobilizing the Goldenfeast dealers' network. Goldenfeast will be able to widen its international radius and accelerate product diversity.
Goldenfeast founder Edward J. Schmitt will remain on the board, according to the companies, to offer insight and expertise into upcoming development projects.
While cat trends continue, the pandemic has added to overall slow-growth treatment of the cat food market.
Premiumization and humanization, as well as automation, fueled continued operation growth in spite of the COVID-19 pandemic.