Belgian company Versele Laga has acquired US-based company Goldenfeast, a manufacturer specializing in a range of premium gourmet superfood mixtures, mainly for exotic birds.

The transaction, completed on December 31, 2015, will allow both companies to achieve their own commercial objectives, according to sources. Versele Laga, an international manufacturer of pet food and care products, will gain a better foothold in the United States, increasing distribution of its own products by mobilizing the Goldenfeast dealers' network. Goldenfeast will be able to widen its international radius and accelerate product diversity.

Goldenfeast founder Edward J. Schmitt will remain on the board, according to the companies, to offer insight and expertise into upcoming development projects.

By this acquisition Versele Laga gains a better foothold in the USA to increase the distribution of its own products by mobilising the Goldenfeast dealers' network. The takeover enables Goldenfeast to widen its international radius and accelerate its product differentiation. The founder of Goldenfeast, Edward J. Schmitt, will remain on the board for some time after the acquisition, to offer his long-standing know-how and contribute to the success of the upcoming development.