Bozita cat and dog food recalled five of its cat food products in the UK because the protein content was above advertised quantities, announced UK’s Food Standards Agency. The precautionary recall comes after an ingredient was omitted in the production process.
“Due to a deviation in our dosing system, there has been an issue of a lost raw material, bakery wheat flour, in the food which gives a slightly higher protein content than our specification,” said Kristina Hard Foster, marketing and innovation manager for Doggy AB, parent company of Bozita, in a press release. “This makes the product more difficult to digest for your cat and can lead to a disturbance in the stomach and intestinal flora.”
Doggy AB is a Swedish dog and cat food producer. Doggy owns the brands Mjau, Doggy, Bozita and Robur. Besides the UK and Sweden, the company operates in approximately 20 countries, including Germany, Russia, Poland and the Netherlands.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.