Blue Buffalo announced the formation of an on-going veterinary advisory board to provide input on natural, therapeutic nutritional advances. The group of independent advisors will also focus on Blue Buffalo-sponsored scientific research and evidence-based treatments.
“It is a privilege to work with veterinary thought-leaders who have such a broad range of expertise in clinical nutrition, practice management, oncology, dermatology and academic research,” said Greg Reinhart, PhD, senior vice president, research and development at Blue Buffalo, in a press release.
The first collaborative effort between Blue Buffalo and the board will occur at a symposium session at the North American Veterinary Conference (NAVC) on February 4, 2017 in Orlando, Florida, USA.
Joe Bartges, DVM, PhD, of the University of Georgia College of Veterinary Medicine, and Donna Raditic, DVM, of Nutrition and Integrative Medicine Consultants will present the session, “What Food These Morsels Be: The Role of Nutrition in Health and Disease.”
The Veterinary Advisory Board will help Blue Buffalo enhance its line of veterinary-exclusive therapeutic diets. Launched in 2015, the therapeutic pet foods provide veterinarians and their clients with an alternative to help address specific medical conditions that can be managed by nutritional therapy.
While cat trends continue, the pandemic has added to overall slow-growth treatment of the cat food market.
Premiumization and humanization, as well as automation, fueled continued operation growth in spite of the COVID-19 pandemic.