Milk-Bone, a pet treat brand manufactured by J.M. Smucker Company, has announced the official partnership kick-off with Team USA through its “Dogs Inspire More” campaign. Throughout the 2018 PyeongChang Olympic Winter Games, Milk-Bone will celebrate the unsung heroes who inspire Team USA athletes to be their best: their dogs. Milk-Bone will highlight how dogs support and comfort their owner athlete no matter the circumstance.
Together with US Olympic cross-country skier Jessie Diggins, U.S. Olympic figure skaters Maia and Alex Shibutani and U.S. snowboarder Hailey Langland, Milk-Bone celebrates the support dogs offer with Dogs Inspire More video series and social campaign. Milk-Bone also invites fans to share their own dogs’ supportive and inspirational stories by using #DogsInspireMore on their social channels.
“My dog Leo is really special to me because no matter how my training sessions go, he always comes running, looking for cuddles, said Jessie Diggins in a press release. “While training for the 2018 Olympic Winter Games, sometimes it can be hard to get out the door when I’m tired or sore, but Leo’s excitement and energy inspires me to keep going. I’m excited to work with Milk-Bone to celebrate the steadfast support dogs give their owners.”
Fans can learn more about the special bond between Jessie and Leo through the Team USA and Milk-Bone video series, created in partnership with the United States Olympic Committee.
“Everything is a performance factor for an athlete, and there’s hardly any bigger factor than being happy,” said Sean McCann, USOC sports psychologist, in a press release. “Directing attention to a companion gives an athlete a greater sense of purpose and makes a big difference with happiness. Dogs are funny, they make us laugh, and all these things are good for an athlete.”
In August 2017, Nulo Pet Food, a US-based superpremium pet food company, announced its partnership with US gold medalist Michael Phelps and his two French Bulldogs, Juno and Legend. Phelps led Nulo’s pet nutrition awareness effort by being the face of the company’s “We Decide” campaign, kicking off in late September 2017. “We Decide” is an effort to reach pet parents who are compelled to improve the world they live in, who seek greater transparency and who support brands that align with their own values.
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