Free standing insert (FSI) coupon activity increased 8.0% during 2009, according to Marx Promotion Intelligence . Petfood was a large part of the increased activity, making three top 10 lists of the coupon activity.
Petfood was listed sixth for new product introductions and second for coupons issued. For individual retailers, PetsMart was ranked second behind Target for total FSI pages circulated.
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By Lindsay Beaton
Pet food safety is top-of-mind all along the production line, and everything from the ingredients to the equipment must offer solutions.
Feature
By Debbie Phillips-Donaldson
Many hours, efforts, dollars and brainpower go into pet food companies’ and regulatory bodies’ efforts to ensure that products on the market are safe and healthy for pets.