Free standing insert (FSI) coupon activity increased 8.0% during 2009, according to Marx Promotion Intelligence . Petfood was a large part of the increased activity, making three top 10 lists of the coupon activity.
Petfood was listed sixth for new product introductions and second for coupons issued. For individual retailers, PetsMart was ranked second behind Target for total FSI pages circulated.
By Greg Aldrich, Ph.D.
The options for plant-based proteins in pet food are expanding all the time.
By Debbie Phillips-Donaldson
Despite the pandemic and economic turmoil, pet food saw healthy sales increases in 2020, as did market leaders.