Pet Food News
FSI coupon activity up 8% in 2009
Free standing insert (FSI) coupon activity increased 8.0% during 2009, according to Marx Promotion Intelligence. Petfood was a large part of the increased activity, making three top 10 lists of the coupon activity.
Free standing insert (FSI) coupon activity increased 8.0% during 2009, according to Marx Promotion Intelligence . Petfood was a large part of the increased activity, making three top 10 lists of the coupon activity.
Petfood was listed sixth for new product introductions and second for coupons issued. For individual retailers, PetsMart was ranked second behind Target for total FSI pages circulated.
Related Articles
Zoomark 2009: 616 companies signed up
Pet Fair Asia moves to larger, 8-hall venue in Shanghai
Popular Stories
Digital Edition
Read the August issue of Petfood Industry!
August 2022
Feature
For several years, the pet food industry has celebrated the market’s growth outpacing that of many other consumer goods categories, even during the pandemic.
Feature
With both form and function, toppers are becoming a go-to for pet owners looking to jazz up their pets’ bowls.