Bravo Pet Foods has expanded its sales force with several key hires.
Robert C. “Bob” Anderson joins Bravo as the National Sales Manager. He will be responsible for guiding the company’s sales efforts and working closely with the company’s territory managers and distributor network to broaden Bravo’s overall geographic reach and brand presence.
Anderson brings more than 10 years of industry experience to Bravo, as well as a proven record of leadership and success in managing brands with multi-million-dollar sales volume. His experience working on both the manufacturing and distributor side of the industry make him a good fit for Bravo. His most recent post was the MiracleCorp Products.
Wayne Renfrew and Katie Likins will serve as East and West Coast Territory Managers, respectively. They will be responsible for increasing the Bravo brand presence on independent retail shelves throughout their respective regions, as well as maintaining current retailer relationships.
Renfrew comes to Bravo with more than 10 years of experience in the pet industry, including posts at MARS Petcare, Artemis Pet Food Company and Central Garden and Pet, where he increased retail reach, boosted product sales, and implemented training programs for sales staff.
Likins brings extensive retail sales, training and education experience to the mix, as well as strong pet nutrition knowledge and significant accomplishments in developing field sales and relationships. Her management experience with companies such as Unleashed by Petco and Solid Gold Pet Food provide her with a well-rounded industry perspective which will aid her in expanding Bravo’s west coast brand presence.
“Bob, Wayne and Katie each bring distinctive experiences and perspectives to Bravo. Their past successes make them an ideal team to fulfill our long-term sales goals. We’re excited to watch the Bravo brand thrive,” said Melinda Miller, Bravo CEO.