Mars Petcare, the global leader in pet health and nutrition, announced the launch of Kinship, a first-of-its-kind coalition dedicated to creating the future of pet care. Kinship will build new businesses in partnership with a diverse array of pet start-ups and industry collaborators and will provide unique access to data, science and industry expertise to realize the transformational promise in the areas of healthcare, nutrition and science.
"We’re excited about our new global division, Kinship, becoming a unique collaboration platform for entrepreneurs and innovators to create new products and services that deliver on our Purpose: A Better World for Pets," said Poul Weihrauch, President, Mars Petcare. “There are extraordinary opportunities in data, science and connected technology. Match them with the expansive reach, resources and core capabilities of a global industry leader like Mars, and together we can create a powerful force for transforming pet care.”
Kinship will focus on transformational opportunities, including:
“Our ambition for Kinship is to bring together the brightest minds and boldest businesses of the $100 billion pet care industry,” says Leonid Sudakov, President of Kinship. “We want Kinship to become a unique platform for collaboration, where founders, innovators and industry partners will connect to share their ambitions, access best talent and expertise, and engage on unlocking the most exciting opportunities for the future of pet care."
Kinship will leverage its unique collaboration platform to build businesses like Whistle Labs, on a mission to celebrate life with pets and make pet ownership easier and smarter; Wisdom Health, theworld's leader in pet genetics; as well as engage partners on transformational initiatives like Pet Insight Project, the largest ever study of pet health. Those looking to partner with Kinship can explore different opportunities:
By Lindsay Beaton
As work continues on creating a new nutrition label that focuses on simplifying information for consumers, challenges remain.
By Tang Yu