The research was conducted independently by Kelly Swanson, PhD, associate professor of nutrition and animal sciences at the University of Illinois at Urbana-Champaign, with his team. Preliminary results of the study, which Swanson and Nature's Variety said was the first conducted on raw dog foods, showed high palatability and digestibility for the diets tested.
Beginning with a new, more contemporary brand logo, Nature's Variety has also reworked its product packaging and overall brand identity to reflect its new company purpose, "Empowering people to transform the lives of pets."
New shelter data casts doubt on whether the pet population and pet ownership are truly growing.
While the pandemic caused unprecedented suffering worldwide in 2020, the disruptions to dogs, cats and other pets adoption numbers may normalize in 2021.