To kick off the Pet Cancer Awareness campaign in May, the Petco Foundation and Blue Buffalo announce a total of $15 million invested in pet cancer research and treatment since the annual campaign began in 2010. According to the National Cancer Institute Center for Cancer Research, an estimated 6 million dogs and nearly the same number of cats are impacted by cancer each year.
Now honoring their 10th year of fighting pet cancer together, the Petco Foundation and Blue Buffalo invest in pet cancer research and treatment at leading veterinary oncology universities as well as in a variety of funds to help pet parents afford the cost of cancer treatments for their pets.
The Pet Cancer Awareness Campaign's goal is to raise an additional $2.6 million to support the fight against pet cancer during the 2019 campaign.
"Pet cancer touches more and more families each year, which is why we, along with Blue Buffalo, are committed to helping pet owners afford treatment for their beloved pets," said Susanne Kogut, president of the Petco Foundation. "We're encouraged by the strides experts in the veterinary oncology field are making and we are committed to supporting their efforts to find lifesaving pet cancer treatments, so our pets live longer lives by our sides."
New investments include supporting innovative programs such as Oklahoma State University's Center of Veterinary Health Sciences Focused Ultrasound Cancer Treatment, a non-invasive, non-toxic alternative to surgery, radiation or chemotherapy treatments. The fund will help develop the ultrasound treatment with a goal of widespread cancer treatment in pets and, eventually, humans.
& Pups Too is an initiative of Canines and Kids that aims to bridge the gap between canine and human cancer treatments to improve the lives of children "& Pups Too." The program puts canine cancer into the spotlight–with a national cloud-based resource designed for comparative oncology collaboration and discovery.
Funds raised in the campaign help families treat their pet's cancer. Investments in ten university veterinary oncology centers and other treatment funds assist families with covering the cost of cancer treatment for their pets. The Petco Foundation is also launching a special fund to help animal welfare partner organizations cover cancer treatment costs for shelter and recently adopted pets.
"Blue Buffalo has been committed to finding a cure for pet cancer since our inception," said David Petrie, Vice President, Blue Buffalo. "We are excited about collaborative efforts, together with Petco and the Petco Foundation, to raise funds for research, increase awareness of cancer warning signs and help pet parents with the cost of pet cancer treatment."
From May 4-26, Blue Buffalo and the Petco Foundation encourage all pet lovers to join the fight against pet cancer by donating at Petco and Unleashed by Petco stores or online, and sharing knowledge about the early warning signs of pet cancer and their pet cancer story using the hashtag #FightPetCancer.
Donations can be made in any amount during checkout in a Petco or Unleashed by Petco store, or by donating online at petcofoundation.org/PCA.
Blue Buffalo will host special celebration events in partnership with Dock Dogs taking place in select Petco stores across the nation on Saturdays during May. Pet parents can pick up samples of Blue Buffalo's Wilderness treats and watch the Dock Dogs competitions.