Carrefour and TerraCycle have collaborated with over twenty organizations – including Mars Petcare and its brand Perfect Fit – to launch Loop, a practical e-commerce shopping platform to reduce packaging waste. Perfect Fit, currently the only pet food brand available on Loop, offers quality nutrition for cats, now in carefully designed and durable packaging.
The Loop Initiative is piloting its launch first in Paris and New York before a larger roll-out in 2020. French consumers can shop for over one hundred everyday products on www.maboutiqueloop.fr, and have them delivered in durable, functional packaging. When the products are finished, consumers place the empty packaging into their Loop containers, opting for auto-fill or reimbursement for the initial deposit. The Loop team is responsible for cleaning and sterilizing the containers so that they can be reused and re-filled for future orders.
Beginning in September, consumers in Paris can buy Perfect Fit 1+ on the Loop platform. Perfect Fit has designed a new, sleek container for the product, reducing any unnecessary wastage. This round-shaped, white container is made of stainless steel, sturdy enough to withstand many cycles of reuse, cleaning, sterilization and filling. The box contains 500g of Perfect Fit dry food to cover over a week’s worth of feeding for a cat.
Olivier Péchereau, Directeur General of Mars Petcare France commented: “Innovative ideas are at the heart of our Perfect Fit brand DNA. By joining Loop, we are helping to reduce waste, encourage durable packaging and improve the daily lives of our four-legged friends. This initiative is part of Mars Petcare’s sustainability plan which supports a circular economy to reduce packaging and waste.”
Perfect Fit comprises a range of kibbles and fresh pouches developed with veterinarians and pet nutritionists from the WALTHAM Center for Pet Nutrition. This premium brand offers the unique formula total 5 which combines five benefits to meet the most common needs for all cats and dogs.
Mars Petcare is working to eliminate problematic or unnecessary packaging, advancing reuse models where relevant; designing packaging that is 100% recyclable, reusable or compostable by 2025; and using recycled content where not in conflict with food safety regulations. To achieve these goals, Mars, Incorporated actively collaborates with partners like TerraCycle, the Ellen Macarthur Foundation and others to promote a circular economy where packaging never becomes waste.
Mars, Incorporated has been focused on environmental stewardship and social impact for decades. Our commitments to sustainable business growth are embodied in our Sustainable in a Generation Plan, an ambitious program supported by a $1 billion dollar investment that focuses on a Healthy Planet, Thriving People and Nourishing Wellbeing.
