WHIMZEES, the maker of all-natural daily dental treats for dogs and part of the WellPet family of natural pet food and treat brands, announced June 24 the opening of a new manufacturing facility in Veendam, The Netherlands. The expansion and new facility support the WHIMZEES brand in its continued double-digit global growth as the category of all-natural doggy dental treats continues to boom. The new state-of-the-art facility was built according to the highest rating for manufacturing quality and safety and will enable the brand to double production capacity.
"We are poised for double-digit growth based on the popularity of our all-natural daily dental treats and the opening of our new facility supports our growing global demand and our commitment to providing the best, healthiest and most-fun dog products to the world," said Camelle Kent, CEO of WellPet. "We take our commitment to quality and safety very seriously and the new factory adheres to quality standards that go above and beyond the industry average."
The facility was awarded an "AA" rating by the British Retail Consortium (BRC), the leading global brand and consumer protection agency. The rating, which reflects the BRC Global Standard for Food Safety, is the highest rating given to factories demonstrating exemplary quality and food safety standards—developed by food industry experts from retailers, manufacturers and food service organizations to ensure it's rigorous, clear and comprehensive. Earning the "AA" rating for four years in a row, WHIMZEES has furthered its commitment to bring healthy, fun dog products to the world in a sustainable, socially-responsible way.
WHIMZEES are sustainably made, equipment and new manufacturing techniques use forty percent less energy and enable ninety percent of waste to be composted, helping minimize the impact WHIMZEES has on our environment.
As part of the brand's growth, the company continues to invest in scientific research to demonstrate WHIMZEES' superior health benefits. Recent scientific studies show that WHIMZEES are two times more effective in reducing plaque than leading competitors1 and have a three times longer chewing time for three times more fun. Using limited, all-natural ingredients, WHIMZEES provide "Triple Care Dental Health" by helping to reduce (1) tartar, (2) plaque, and (3) bad breath.
1 Based on studies at an independent kennel.