Whether homemade or commercial petfood, Animal Friends Insurance advises pet owners to consult with a vet about the specific needs of their pets before outlining a diet plan.
The company said that with pre-packaged animal products, vets could also advise on how to read the packaging to determine the quality and nutritional value of the ingredients before purchasing.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.