World Pet Association (WPA) and Nielsen announced the solidification of a new relationship, naming Nielsen as WPA’s insights provider. Through this relationship, WPA members will have the opportunity to engage with Nielsen’s world class data to gain access to pet data and thought leadership.
For nearly 70 years, WPA has brought the pet world together by providing quality interaction and education for manufacturers and retailers to encourage healthy, happy pet relationships and a thriving pet industry. With this announcement, WPA will continue its tradition of connecting members with necessary industry resources. Given the rapid changes happening within the consumer pet retail industry, insights are now an essential element for driving business growth. Through Nielsen data, WPA members can now gain greater visibility into consumer and market trends that will enable the data-driven decisions needed to help members grow.
“The pet industry landscape is changing at an incredibly rapid rate, and good quality data has the power to strengthen our ability to keep pace with the currents moving our industry forward,” said Jacinthe Moreau, president of WPA. “For our members, it was important that we align with a data provider of Nielsen’s stature and offer the most comprehensive and highest-quality insights available within the pet space. Nielsen offers the industry a holistic view of pet retail across both specialty and non-specialty channels, making this a noteworthy alliance for our association.”
“Nielsen is committed to helping companies of all sizes within the pet industry unlock future growth in the booming pet segment,” said Raha Alavi, SVP of Nielsen’s Retail Services. “Over the past few years we have made great strides in expanding our resources to better serve the unique needs of the pet channel. We are thrilled to be working with WPA, and we look forward to cultivating a meaningful relationship with WPA members.”
By Lindsay Beaton
While dogs and cats continue to reign supreme, the growth of the “other” pet space can’t be denied: 9.9 million homes own a bird, 6.2 million homes have a small pet (usually small mammals) and 5.7 million homes own a reptile.
By Lindsay Beaton
Pet owners with birds, small mammals and other types of non-dog/cat animals are demanding the best for their feathered, furry or scaly friends.