Natural pet food brand, PetGuard, is pleased to announce that they have partnered with Kendra Williams, founder and principal of Innovate Marketing, and Matrix Partners, Ltd., an award-winning pet-centric marketing agency, to help increase brand awareness and accelerate their growth.
Kendra Williams will act as Chief Marketing Officer, bringing over 20 years of experience in the traditional retail environment in all channels of trade – including grocery, mass, pet specialty, home centers, natural channel – and over 11 years focused on eCommerce and digital marketing to the position. A pet industry expert, Williams has experience in both food and hardgoods, having worked with pet retailers and distributors including PetSmart, Petco, Central Garden and Pet, Animal Supply, Pet Food Express and Chewy.com. Her previous roles include serving as Divisional Vice President, Digital Marketing & eCommerce at Spectrum Brands Pet Home & Garden Division, Divisional Vice President, Petco Team Leader, Director Western Region Grocery/Mass/Pet Distribution, and roles at Royal Canin and HJ Heinz.
Williams and Innovate Marketing will work closely with Matrix Partners, who will provide public relations services, social media support, influencer outreach and blog consultation to PetGuard. With an extensive background and distinguished client portfolio, the Matrix team will utilize their industry-leading knowledge to create and identify editorial opportunities, product roundups and influencer partnerships that are relevant to PetGuard’s array of products. They will also manage the brand’s social media accounts, ensuring content is delivered to a finely targeted audience and driving consumers to purchase at a local retailer.
“We found two extremely talented forces in the pet industry and we’re thrilled to welcome them to our team as an extension of PetGuard,” comments Bill Shaner, Managing Partner and Chief Executive Officer of PetGuard. “We’re confident that their expertise will help guide our brand to the next level.”
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.