Yarrah, producer of organic food for cats and dogs, aims to make the world a better place through all its activities. On July 12 the company was awarded the BCorp certificate. This confirms Yarrah’s ability to satisfy the highest social-environmental quality standards and reduce its ecological footprint.
BCorp (Benefit Corporation) is a growing group of leading companies that consider entrepreneurship to be the best way to make the world a better place. BCorp certification is not easily obtained: you need to comply with strict social criteria and excel when it comes to matters like environmental impact, transparency and corporate governance. An assessment is conducted into the manner in how your business activities and business model affect your employees, society, the environment and your customers.
The desire to make the world a better place has been embedded into Yarrah’s DNA right from the very beginning. The BCorp certification is living proof that the organic pet food company is moving in the right direction and satisfies the highest possible quality standards. This is not only pleasant for Yarrah, but also for their customers.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.