Since 1979, PetGuard has been successfully developing and marketing superior quality, natural pet products, including food, treats and supplements. As the company who was one of the first to offer consumers limited ingredient, all-natural and well-balanced diets made with real meat, no artificial preservatives and healthy grains, the brand is thrilled to unveil a fresh, new look to every item in their extensive line. While the quality of their tried-and-true formulas remains the same, the company hopes the new designs will help enhance their sales appeal as they gear up to make a splash in the pet specialty market.

PetGuard’s new packaging is inviting, bright and has a modern-day nostalgic feel. The designs offer stronger brand presence and visuals than the previous look, with a clean, contemporary style intended to appeal to millennials, Gen Xers and baby boomers alike. Featuring real pets to help closely relate to the former packaging, pet parents will appreciate that PetGuard now has a cohesive look across all of their products. Even the logo has been updated, evoking a feel of heritage and emblazoned with a new mission statement that clearly reflects the brand’s guiding principles, “Your Pet Deserves the Best”.

“This brand identity revitalization is actually bringing PetGuard closer to its original roots. Now we can be equally proud of both our trusted formulas and the product presentation,” said Bill Shaner, Managing Partner and CEO of PetGuard. “We look forward to introducing the new packaging to pet specialty at SuperZoo. I think retailers and customers alike will appreciate the new color bands on our formulas that make it easy to both stock the shelves and to find the desired items. The new labels and packaging are clean, crisp, and will bring great shelf presence, along with a positive customer shopping experience.”