Manna Pro Products, a St. Louis-based manufacturer and marketer of pet care and nutrition, today announced the acquisition of Promika, LLC Pet Brands, a companion pet health company that provides affordable flea and tick solutions to keep pets and their families happy and healthy.
“Promika has an impressive portfolio that complements our current offering and enables us to grow our expertise in the flea and tick category, one of the biggest and fastest-growing segments within companion pet care,” said John Howe, CEO, Manna Pro. “Promika’s commitment to happy and healthy pets and pet families aligns perfectly with Manna Pro’s mission of Nurturing Life.”
Promika is a family of innovative and trusted brands that offer the efficacy and performance of category leaders, at a fraction of the price. The product lines span spot-ons, collars and sprays, with brands including ZoGuard, Adventure Plus, Salvo and ShieldTec.
Manna Pro has made several acquisitions over the past few years, including Nutri-Vet, Espree, Fruitables and, more recently, Hero Pet Brands. These acquisitions have successfully established the company as a scale player with one of the most comprehensive portfolios in canine and feline wellness, grooming, oral care and flea and tick solutions.
Manna Pro is owned by investment vehicles managed by Morgan Stanley Capital Partners, the middle-market focused private equity business of Morgan Stanley Investment Management, which acquired it in December 2017.
New shelter data casts doubt on whether the pet population and pet ownership are truly growing.
While the pandemic caused unprecedented suffering worldwide in 2020, the disruptions to dogs, cats and other pets adoption numbers may normalize in 2021.