The trends in Petfood follow more and more those of human consumption. With the humanization - the pet esteem, as it was a member of the family -, it became evident that the masters seek for their pets a food with appeals similar to those that they seek for themselves.
According to Alessandro Lima, Biorigin’s Feed Global Manager, the main trends in dog and cat foods for 2020 follow the claims in evidence in human food market. "Greater transparency, sustainability and ethically-sourced ingredients, clean label ingredients and free from claims, personalization and
functional snacks are the key petfood industry drives.” Biorigin develops and produces natural solutions for the health and well-being of people, pets and animals. "Our commitment is to increase the value of products to our clients. Our natural solutions add the functionality, benefits and food safety demanded by the pet owner and are interesting tools for pet food manufacturers to differentiate and segment the products according to specific needs, age groups, races, etc. We have high-protein solutions that improve the attractiveness of food, and which promote gut and immune health”, adds Lima.
Carlos Alberto de Oliveira, Technical Manager of Biorigin's Pet line explains that the Company's key product within this segment is MacroGard, and it will be the highlight in the booth #1014 at the event. “MacroGard acts on the natural defenses, balancing their action and contributing to pet resistance, health and well-being. Studies conducted with MacroGard have shown positive effects in dogs suffering from different conditions, such as atopic dermatitis, osteoarthritis and obesity”.
Biorigin's products are 100% natural, clean label, GMO Free, GMP+, 100% safe, since it guarantees the traceability of the entire production process from the raw material, and they are also sustainable.
By Lindsay Beaton
Packaging continues to be a primary way for pet food companies to speak to their customers.
By Lindsay Beaton
Pet treat trends are largely following pet food trends as pet parents look to bond with their animals.