The report includes year-end market size data for 2008, estimates for 2009, historical data for the past five years and a forecast for the next five. The data is available in graphical as well as tabular format. The report also covers wet cat, wet dog, dry dog, dry cat, chilled petfood, dog treats and bird food.
The topics covered include category definitions, market size by value and volume, market shares, forecasts, socio-economic data and sources for further research.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.