Every month, more than 31 million pet owners visit WebMD seeking health and wellness information for their pets. Nutri-Vet, an innovator of pet wellness products specializing in veterinary-formulated supplements and solutions, announced today its official sponsorship of Fetch by WebMD, WebMD’s new channel dedicated entirely to pet health. Pet owners can now turn to Fetch by WebMD to be their online resource for a happier and healthier pet.
“Nutri-Vet offers a wide variety of wellness solutions from pet supplements to dental, ear, and eye care, so working with Fetch by WebMD is a natural fit,” said Kevin Metz, Director of Marketing for Manna Pro Products®, the parent company of Nutri-Vet. “We are uniquely able to bring our veterinarian-backed expertise to pet parents who are seeking guidance on how to maintain and enhance their pet’s wellbeing.”
Building on WebMD’s health care information expertise, Fetch by WebMD is designed to make it simple for pet owners to access tools and content to better inform and manage their pet’s overall health. Pet owners will be introduced to new trends and pet experiences. Topics covered on the website include preventive care, nutrition and exercise, and advice on finding the right medications and supplements.
As the exclusive wellness category sponsor of the site, Nutri-Vet will provide educational content, pet wellness solutions and custom promotions. For more information about Nutri-Vet, visit www.nutri-vet.com. To learn more about pet health on the new channel Fetch by WebMD, visit fetch.webmd.com.
Did You Know? Pet ownership statistics
According to the American Pet Products Association (APPA) 2019-2020 National Pet Owners Survey, 50% (63.44 million) of U.S. households own a dog and 34% (42.7 million) of U.S. households own a cat. More than two-fifths (42%) of cat owners report that the internet is their top place to find information on pet health. While dog owners are most likely to select the vet as their first stop for information (47%), a significant portion (35%) view the internet as their top information destination.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
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