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Pet Food News
on December 7, 2009

Del Monte to increase pet product marketing

Del Monte Foods announced plans for a new pet product marketing strategy by increasing spending by 55% to 65% over the next year.

Del Monte Foods announced plans for a new pet product marketing strategy by increasing spending by 55% to 65% over the next year.

Del Monte intends to match the marketing of rivals Procter & Gamble and Colgate-Palmolive , according to The Wall Street Journal .

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