Del Monte Foods announced plans for a new pet product marketing strategy by increasing spending by 55% to 65% over the next year.
Del Monte intends to match the marketing of rivals Procter & Gamble and Colgate-Palmolive , according to The Wall Street Journal .
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A new year brings new opportunities and excitement, and 2023 is bound to be the same, with several chances for advancing policy issues of importance to the U.S. animal food industry.
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Industry experts predict the need for flexibility in the face of another uncertain year.