Caru Pet Food is delighted to announce that its new treats, Daily Dish Smoothies, were chosen as a 2020 Platinum Hermes Award winner for exceptional packaging design. The company behind healthy stews and treats for pets collaborated with Matrix Partners, a full-service agency that focuses exclusively on pet products marketing and communications, to develop the branding for this product.
The new designs feature Caru Daily Dish’s signature logo and bold colors with the front panel accentuating a pet parent feeding the treat to their beloved furry friend. “We wanted to highlight the strong bond between a pet and pet parent and evoke those feelings in potential new consumers,” commented Adrian Pettyan, CEO & Co-Founder. “Our creative agency, Matrix Partners, captured the exact emotions we were aiming to elicit, and we’re grateful for the hard work that went into making these new designs a success.”
Hermes Creative Awards is an international award that recognizes outstanding work in the industry, while promoting the philanthropic nature of marketing and communication professionals. The judging panel consists of a variety of experienced industry professionals and has been held by the Association of Marketing and Communication Professionals (AMCP) since 1994. In 2020, there were more than 5,000 entries globally for these prestigious awards.
Daily Dish Smoothies are crafted with 100% non-GMO and human-grade ingredients. They do not contain wheat, corn, soy, or artificial preservative or colors. The treats are suitable for dogs and cats in all life stages. Two flavors are available for pups: Chicken and Peanut Butter. Another two flavors are available for kitties: Chicken and Tuna. For those interested in purchasing these delicious new treats, Caru invites you to contact your distributor or email email@example.com for additional details.
By Lindsay Beaton
While dogs and cats continue to reign supreme, the growth of the “other” pet space can’t be denied: 9.9 million homes own a bird, 6.2 million homes have a small pet (usually small mammals) and 5.7 million homes own a reptile.
By Lindsay Beaton
Pet owners with birds, small mammals and other types of non-dog/cat animals are demanding the best for their feathered, furry or scaly friends.