Mondou is very proud to have raised $125 000 over the last few weeks as part of the 3rd edition of its Mondou Mondon campaign for shelters. This major fundraising campaign, which was held in the 67 Mondou stores across Québec as well as online at Mondou.com, ran from July 2 to 29. In total, $406 000 were donated to animal shelters over the last three years thanks to the extraordinary generosity of the public and Mondou customers.
Mondou Raises More than $125 000 in Donations During the 3rd Edition of its Mondou Mondon Campaign for Shelters (CNW Group/Mondou)
"We extend our warmest thanks to everyone who contributed once again this year despite the exceptional context of the COVID-19 crisis. Thanks to your generosity, Quebec shelters will be able to carry out their mission, which takes on its full meaning in the summer months, when many pets are abandoned by their owners during the moving season. With animal welfare at the core of its values for more than 80 years, Mondou is dedicated to supporting the shelters in a number of different ways throughout the year, in particular by donating a million dollars' worth of food each year to more than 25 shelters, which represents 12,000 kg per month," said Martin Deschênes, Mondou's general manager.
DONATIONS TO MORE THAN 36 SHELTERS THROUGHOUT QUEBEC
The funds raised will be redistributed among several shelters across Quebec, including in the Greater Montreal area, the Laurentian, Lanaudière, Montérégie, Estrie, Outaouais, Mauricie, Quebec, Beauce and Saguenay-Lac-St-Jean regions. In order to help as many animals as possible, Mondou has pledged to support some twenty small shelters and to finance a dozen major projects in larger partner shelters. The proceeds raised through donations will go towards the renovation of the shelters, the spaying and neutering of animals for those with lower incomes, the purchase of equipment and food, medical fees and the holding of microchipping clinics and adoption events.
For this 3rd edition of the Mondou Mondon campaign for shelters, the public was invited to contribute through various means: by purchasing a notebook illustrated by Laurent Pinabel (at a cost of $8.99 plus taxes), by purchasing a bracelet bearing the Mondou Mondon campaign logo (at a cost of $5.00) or by making a donation of $5, $10 or $20 in-store, directly at the cash register or online.
A PROUD QUEBEC COMPANY SINCE 1938
Since it was founded, Mondou has been committed to supporting a number of causes dedicated to animal welfare and to the community. This spring, in the context of the COVID-19 crisis, the Quebec family-run business donated $110,000 in products and gift cards to Moisson Montréal and to rescue shelters in different parts of Quebec. Through this gesture, Mondou wanted to help pet owners in need, so as to prevent them from having to abandon their pet for financial reasons.In order to give a second chance to cats by helping them avoid euthanasia, Mondou also inaugurated two adoption zones for cats from rescue shelters at its Saint-Jérôme and Anjou store locations last year. To date, more than 300 cats
have been taken in by new families, in the current context of overpopulation in the shelters. This initiative is in keeping with Mondou's core values; the company refuses to sell animals in its stores in an effort to encourage responsible adoption.
Mondou also organizes the popular Mondou Mondon campaign for the Mira Foundation which raised $1.6 million dollars in 5 years.
Mondou wishes to take the opportunity to acknowledge the dedication and generosity of all its clients, employees and partners who contributed to the resounding success of the Mondou Mondon campaign for shelters!
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.