The PEDIGREE brand is introducing the One True Loyalty Program – a first-of-its-kind loyalty program that provides genuine loyalty in the form of a furry best friend. Recently, shelters around the country have seen a tremendous increase in dog adoptions, as people are craving connection and companionship while social distancing. To help encourage more adoptions, the PEDIGREE brand will cover the adoption fees (up to $200 USD) for new pet parents who adopt a dog and purchase two bags of PEDIGREE dog food (15 lbs. or more), starting Saturday, August 1 through October 31, 2020.
The brand and its charitable organization, PEDIGREE Foundation, have a long-standing mission of ending pet homelessness. With this program, they are continuing that mission by helping to support the transition of shelter dogs into pets with loving forever homes.
In a 2019 survey from the Human Animal Bond Research Institute and Mars Petcare, 80% of pet owners said their pet makes them feel less lonely1. It's this companionship and loyalty that makes our four-legged friends truly unmatched, especially in today's world of social distancing.
"There are so many loyalty programs out there that take months of purchasing to receive a small reward, but when we think of loyalty, our minds go straight to dogs," said Melodie Bolin, Marketing Director at Mars Petcare. "Nothing compares to the loyalty of our four-legged friends and the positivity and love they bring to our homes. The One True Loyalty Program is our way of celebrating that one-of-a-kind companionship with a twist on your typical loyalty program, while also furthering our PEDIGREE brand purpose of supporting pet adoption."
The One True Loyalty Program is a simple offer that brings pet lovers the most valued type of loyalty, with no strings attached – the unconditional love of a dog. Joining the program is simple:
The One True Loyalty Program launches on the heels of the PEDIGREE brand's "Dogs on Zoom" initiative, where the brand partnered with shelters across the country to host virtual adoption events to support safe and socially distanced adoptions. With the country continuing to navigate pandemic life, it's an ideal time to consider adding a four-legged member to the family.
For more information about the One True Loyalty Program, visit PEDIGREELoyalty.com or follow along on the PEDIGREE brand's Facebook, Instagram and Twitter channels. For more ways to support pets in need, consider making a donation to PEDIGREE Foundation.
By Lindsay Beaton
This country is straddling the line between developing and developed as more of its citizens see the value in pet ownership.
By Lindsay Beaton