The Hartz Mountain Corp ., a US company offering pet supplies and treats, has agreed to donate US$3 million worth of its products to animal shelters in the US and Canada.
The company has already donated US$2 million but is asking customers to nominate additional shelters that will benefit from the other US$1 million worth of pet supplies by e-mailing the company at hartzshelterheroes@hartz.com .
Make it simple, make it complex: the pet food dichotomy
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
3 tips for sustainable pet food innovation
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.