Head Over Tails for Pets' new website, headovertails.com , says it will easily cut the time spent on shopping for pet supplies in half.

Headovertails.com combines an easy-to-navigate site with a focus on offering products for dogs and cats - including organic petfood, healthy treats, natural supplements for pets, professional grooming tools and durable, long-lasting toys to keep pets vibrant and healthy, according to the company.

"Although there are a lot of big box retailers selling tons of pet supplies, it's hard for the consumer to find unique specialty items for their pets," said Rachel Rice, internet marketing manager. "We saw a real opportunity to offer the best and the brightest in the nicest, most easy-to-use format, and we accomplished that with headovertails.com."