Nearly 22 years ago, Jasmine “Jazz” Galligan, began baking human grade dog treats in her garage after not being able to find a healthy treat on the market for her personal dogs. From there, Wet Noses Natural Dog Treat Company was born, eventually growing into a community of nearly 100 dog-loving employees committed to making the highest quality dog treats possible. While the company has grown tremendously over the last 22 years, Wet Noses has never strayed from its roots - featuring only Non-GMO, human grade quality ingredients, without corn, wheat, soy, preservatives or artificial ingredients; all produced in an SQF Level III production facility. The mission of Wet Noses is simple: feed nutritious, clean, human-grade food to as many dogs as possible.
“Anyone who knows me knows that Wet Noses is my passion. It has been my life’s work over the past 22 years. I love the dogs we feed, the human customers we serve, and our unwavering commitment to the belief that dogs are our family and we shouldn’t feed them anything that we wouldn’t eat ourselves”, says Wet Noses founder, Jasmine Galligan. “I’m thrilled to appoint Johnni Rodgers as our new CEO as we continue our mission and move Wet Noses into its next phase of growth”.
Johnni Rodgers is a disruptive general management marketer with a consistent track record of business acceleration across the many food Brands she has worked on. Throughout her 15 year career in the consumer products industry, Johnni has played an integral role in the turnaround, acceleration, and innovation efforts across many well-known brands, including but not limited to Planters, Kashi, Cracker Barrel, Kraft Macaroni & Cheese, and The Laughing Cow.
Known as much for her strategic agility and strong leadership as she is her executional prowess, Johnni has proven her ability to drive top and bottom line value across a wide variety of business models, sizes, distribution channels, organization cultures, and business contexts. Moreover, her combined experience in Brand Strategy, Breakthrough Innovation, and Sales, across the Grocery, Mass, and Specialty channels brings a unique cross-functional and cross-category perspective that has proven to be highly impactful in her business acceleration efforts.
“I’m thrilled to continue Jazz’s legacy and thrust Wet Noses into its next phase of growth”, says Johnni Rodgers, Wet Noses CEO. “I look forward to bringing the best of my combined experiences to grow this highly relevant company into a leading producer of pet treats. Our retailers can expect rapid innovation, our consumers can expect more Brand interaction than ever before, and our Dogs (who we do all this for) can expect us to continue our uncompromising commitment to producing the highest quality dog food and treats on the planet."
By Lindsay Beaton
While dogs and cats continue to reign supreme, the growth of the “other” pet space can’t be denied: 9.9 million homes own a bird, 6.2 million homes have a small pet (usually small mammals) and 5.7 million homes own a reptile.
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