V-planet, a leading international vegan dog food company, has announced that its products are now available in Japan. Pet parents can now purchase v-planet's 100% plant-based, nutritionally complete and non-GMO products, including its vegan kind kibble, through Japanese distributor WHOLEFOODS, Inc.
The all plant-based kibble is available in two sizes, with mini bites for small dogs and larger bites for medium and large dogs. "With almost 9 million pet dogs in Japan, it's clear Japanese pet parents are dedicated to their pups," said Lindsay Rubin, vice president of v-planet. "Currently, the plant-based pet food options in Japan are limited, so we are very excited to bring a completely balanced vegan and pet-approved alternative for pet parents who are increasingly concerned about animals and the planet."
V-planet's parent company, v-dog, is a family-owned international business based in San Franciscothat has been creating plant-based dog food for 15 years. V-planet products are made in Canadausing vegan protein and nutritious non-GMO ingredients, without corn, soy or wheat.
"We are very pleased to partner with v-planet," said Dr. Harue Suzuki, president of WHOLEFOODS, Inc. "As a vegan, a plastic surgeon and a dog mom, I knew there had to be a healthier alternative for my pets than the food that was available. In Japan our dogs are a huge part of our lifestyle, and bringing v-planet's cruelty-free and completely nutritious vegan food to my country is a welcome opportunity."
Wholefoods, Inc., is a partnership created by Suzuki, a renowned proponent of the vegan lifestyle, and Akiko Fukuyama, a celebrated raw-food chef. For more information on Wholefoods, Inc., please visit https://pbwholefoods.com/vplanet/.
V-planet is now available in Japan, Korea, Australia, Canada, Hong Kong, Israel, New Zealand, Panama, Singapore and Thailand. As the global demand for nutritionally-balanced vegan pet food increases, v-planet is positioning itself to meet the need through its international partners.
If you'd like to learn more about international distribution opportunities or the benefits of plant-based food for your dog's diet, visit v-planet's contact page here.
Make it simple, make it complex: the pet food dichotomy
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
3 tips for sustainable pet food innovation
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.