Kroger expands private-label pet food line

Company introduces new Abound pet food products in redesigned packaging.

New Abound products feature a unique blend of ingredients such as vitamins, minerals, botanicals and probiotics.
New Abound products feature a unique blend of ingredients such as vitamins, minerals, botanicals and probiotics.
The Kroger Co.

The Kroger Co. is expanding its private label pet food line by introducing new Abound pet food products available now in redesigned packaging.

"Pets are cherished members of our families, offering unconditional love and companionship every day," said Juan De Paoli, vice president, Our Brands at Kroger. "Kroger is excited to introduce new Abound products with even more nutrient-dense ingredients, specialty formulations and training treats. Pets enrich our lives, and a healthy diet with Abound is a simple way to show love to our four-legged friends."

Abound is a premium pet food at an everyday low price, made from high-quality nutrient-dense ingredients, without unwanted fillers, said the company. Meat, poultry or fish is always the number one ingredient. Abound goes above and beyond, never compromising on ingredients or taste, to deliver optimal nutrition for pets, said De Paoli.

New Abound products feature a unique blend of ingredients such as vitamins, minerals, botanicals and probiotics, and include:

These items and other Abound products are available now with a new updated premium design that highlights the brand's core benefits of high quality, performance and accessibility. 

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