Kradle names Paul Anderson chief growth officer

Kradle, a pet wellness company, has appointed Paul Anderson as its chief growth officer. Anderson, who has over a decade of experience in consumer products, will oversee sales and marketing efforts as the company pursues further growth.

Paul AndersonKradle“Paul is a proven marketing executive with a bias for action and an impressive track record for driving results,” said Jennifer Renaud, Kradle's CEO. “Over the course of his career, he has demonstrated the ability to mobilize teams to achieve growth-oriented results, and I’m confident his extensive strategy and marketing experience will be instrumental in our long-term success.”

Anderson previously served as vice president of product marketing at Masonite International, where he led a strategic brand transformation and managed market insights, branding, and digital marketing initiatives. Before that, he held various strategy and marketing roles at 3M, focusing on global strategies for business and brand development.

“Kradle has a strong brand and a unique market presence, offering significant potential for sustainable and profitable growth,” said Anderson. “I look forward to working with the Kradle team to drive insights and consumer-centric strategies that will deliver disruptive results.”

Anderson’s expertise in omnichannel brand building, product commercialization, and marketing execution is expected to help Kradle expand its reach and strengthen its position in the pet wellness market.

Launched in June 2020, Kradle products combine pure, broad-spectrum CBD with other premium ingredients and includes proprietary BotaniTek blends of natural botanicals, which work to help pets adapt to everyday stressors and promote overall calmness, focus and relaxation.

Adapted from a press release.